Latest Archive
Company mailer
Vanderzijpen
1940
 
Posted out as a sales promotion, this A5 mailer advertises the wares manufactured by the Brussels-based company Vanderzijpen—namely drilling machines and letterpress spacers—a physical sample of which is stapled to the reverse. Tearing the perforated line enables the appropriate half to be mailed back, readily addressed.

Fine copper and brass spacers are part of the furniture used in letterpress printing to tighten a line of type within the setting frame when larger spacing material proves too big. Brass spacers are normally one point thick and copper half a point. That copper was the most commonly employed probably accounts for them being advertised at the bargain price for a box of 500 on this mailer, drawn to attention by a dynamic green triangle on the reverse.

What might have been an inconsequential, forgettable folded piece of print is instead a vibrant layered collage of sympathetically arranged elements, greater than the sum of its parts. A robust, architectural grid and smorgasbord of type styles overprinted with single-colour illustrations forms an aesthetic that still feels up to date.

Designed to encourage a potential purchase, it has a straightforward yet compelling graphic austerity that exudes a real sense of purpose. The eclectic variety of immaculately-spaced characters used visibly has the last word when it comes to applying these copper spacers.
 
19 April 2019
1 / 6
Company mailer, detail.
Company mailer.
Company mailer, detail.
Company mailer.
Company mailer, detail.
Company mailer, detail.
© Carter Studio 2019